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About Us


The Run Company started out as a blog, talking all things running. A dream and a whole lot of passion became a reality when The Run Company opened the doors to it’s first store in 2014, welcoming runners far and wide. With a friendly and fun atmosphere we aim to make runners feel at ease no matter their experience or ability, we are proud to offer you professional gait analysis with our staff trained on running bio-mechanics.

Being keen, motivated runners ourselves; we know how important it is to get the little things just right to achieve your goals. We understand the unique mind set of runners, no matter what kind you are. We enjoy sharing our love of running and helping you on your journey, whether it is choosing the right shoe for your foot type, getting the right apparel for an important race or even selecting your energy products. 

We are an enthusiastic bunch and each of us have our insane achievable goals that keep us focused and enthusiastic.

Gait analysis 

Running shoes are the most important piece of equipment for any type or level of runner. Gait analysis provides runners with essential information about their running style; the major focus of this is measure the degree of pronation. Pronation is the inward roll as the outside part of the heel strikes the ground. This acts as a shock absorber for the leg and the body, which helps to distribute the force of impact. There are different degrees of pronation;

What is video gait analysis? 

It involves running barefoot on the treadmill for a couple of minutes whilst a video is recorded using a gait analysis program. This allows a trained member of staff to slow down the video, analyse it in detail and explain the findings. Depending on the severity of pronation, different shoe options will be brought out depending on your foot type. Runners can then try on a selection of shoes looking at different cushioning, structured cushioning or maximum support options according to the results.

Meet the team!


James is the brains behind the shop; he has represented England in athletics and is a very talented runner. Having worked in a number of running specialist shops, he has been able to set up his own leading running store. He is a kind hearted guy, always up for a laugh and is a biscuit fiend. With a vast amount of knowledge on running he is the guy who will always find you the right shoe, no matter what it takes (crossing oceans and mountains!). 


Zoe is a keen sprinter having competed in track and field for 8 years, however is looking to further her distance as she aspires to compete in 5K and 10K races in the future. With product knowledge being a strong point, she is a fantastic sales assistant and will be able to give you the information you are looking for to keep you running.



Kelly is the newest member of our team. She is a speedy 10k and 10miles runner and is looking at competing more in 2018. She enjoys running with the shop's club as well as with friends, you’re sure to see her out pounding the pavements getting in the mileage. Kelly brings experience to the team having been a runner for over a decade.